Heartbeat AM Small 1

Located at:
1281 Newland Hwy
Newland, NC 28657

Phone: (828) 733-0188
Fax: (828) 733-0189
Email: wecr@bellsouth.net

High Country Swap Shop: (828) 733-9725 (wecr@bellsouth.net)



We Broadcast from the County Seat of Avery County, Newland, NC.  Transmitting at 1,000 watts, the station covers Avery County, including the communities of Newland, Banner Elk, Linville, Elk Park, and Crossnore; located near Grandfather Mountain and Sugar and Beech Ski Resorts.


We are the Heartbeat of the High Country and Avery County’s “Heritage” Station.
We broadcast a blend of Southern Gospel, Bluegrass Gospel, and “Heart” Music.
Our hugely successful “High Country Swap Shop” airs M-F, 9:30-10:30 am; Sat, 9:30-10 am
North Carolina News Network Affiliate; Local News, Weather, and Sports.
There is a heavy emphasis on North Carolina headline news; Obituaries air daily at 12:15 pm and 5:15 pm.


Our Target Demographic is ages 25-54, and includes a strong following of older listeners. We attract a loyal local following including long-term Avery County Residents, as well as seasonal residents and visitors.  We reach around 6,000 unique listeners each week, from all walks of life. Our close community affiliations makes the WECR-AM studio in Newland a hub of community activity.


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